Press Release

July 8, 2008

RAYMOND JAMES RANKED AS
TOP FULL-SERVICE BROKER IN
2008 SMARTMONEY ANNUAL BROKER SURVEY

ST. PETERSBURG, Fla. – Raymond James Financial, Inc. (NYSE-RJF) was recently ranked the best full-service broker in the 2008 SmartMoney “Annual Broker Survey” (PDF).

Marking the first time Raymond James was included in the survey, the firm ranked above such household names as Merrill Lynch, Wachovia, UBS, Morgan Stanley and Smith Barney.

The survey results, which were compiled using research data from Zack’s Investment Research, J.D. Power, AITE Group, Dalbar, Forrester Research and SmartMoney, looked at criteria such as stock picking prowess, customer satisfaction, client trust and account statements.

“Clearly the turmoil in the financial services world has investors turning to stable and reliable firms like Raymond James,” said President and Chief Operating Officer Chet Helck. “Our ranking at the top – the first time we are included in the survey – is a testament to our long-held beliefs and policies of putting our clients’ interests first.”

About Raymond James Financial, Inc.

Raymond James Financial (NYSE-RJF) is a Florida-based diversified holding company providing financial services to individuals, corporations and municipalities through its subsidiary companies. Its three wholly owned broker/dealers, Raymond James & Associates, Raymond James Financial Services and Raymond James Ltd., have more than 4,850 financial advisors serving approximately 1.7 million accounts in 2,200 locations throughout the United States, Canada and overseas. In addition, total client assets are approximately $221 billion, of which $37.7 billion are managed by the firm’s asset management subsidiaries.

SmartMoney does not endorse any product or service of Raymond James.

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For additional information, please contact Anthea Penrose at 727-567-2824.
Please visit the Raymond James Press Center at raymondjames.com/media.